Appearing in the washroom environment for the first time, finger licking good chicken restaurant KFC franchises at Rivonia, Banbury Cross and Grayston has signed a two month advertising deal with TLC, Primedia Unlimited’s washroom advertising specialist.

Dominating TLC’s Cinema and Nightlife holding in selected regions in and around three franchises, KFC will be making use of TLC’s Mirror Decals, back lit Mirror Media and standard Washroom Frames to alert consumers to their extending trading hours up until 2am, and aimed at catching late night traffic. Furthermore, they are looking at promoting the morning after meal.

TLC’s Brett Tucker comments, “With the messages ‘Before the Party open till 2am’ and ‘After the Party breakfast 6:30 – 10:30am’ the creative draws the eye of cinema goers who often catch late or early movies and need to fill their stomachs at a time when competing restaurants are closed. They key to the space is the fact that KFC are able to specifically target specific consumers at a relevant time.

The washroom environments are visited by thousands of consumers on a monthly basis and we’re confident that the partnership will be a success based on the combination of the consumer’s lifestyle, the KFC offering and the proximity of the KFC outlets to TLC touch points.”

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.