Lunch Bar, South Africa’s favourite chocolate bar has caught football fever. For one month the brand will share in the nation’s excitement and optimism by literally wearing its colours on its ‘sleeve’ and changing its name to LADUMA!

To raise awareness around the launch of its new Laduma Lunch Bar, Cadbury has partnered with Primedia Unlimited’s cartoon advertising specialist Mamba Media.

Hitting the pages of the Daily Sun in the soccer mad seasons of May and June, the Lunch Bar rebranding is being communicated via a series of four comic strip ads utilising Mamba’s popular Soccer Warrior character

“Lunch Bar has never been a brand to sit on the sidelines, and it has never done anything in half measures. It has always given ‘Much, Much More’. Changing a brand name is serious, it’s a real commitment. But we want to demonstrate to South Africa that we’re serious about supporting our team, and committed to being a part of the incredible excitement in South Africa at this time,” says Cadbury Chocolate Marketing Director Greg Banach.

Antoinette Abrahams, Senior Account Manager at Mamba says, “We’re really excited about being involved in bringing the Laduma message to the masses for Cadbury. The weekly exposure through the sought after comic will ensure that the Laduma Lunch Bar is brought to the attention of readers and remains top of mind on a continued basis.”

The Laduma Lunch Bar campaign is being supported nationally on SABC Channels, Outdoor Billboards, Print PR and in-store.

For more on Primedia Unlimited subsidiary Mamba Media, visit www.primedia-unlimited.co.za

Mamba Media DNA
Mamba Media uses a universal language of expression, drawings, to illustrate desired communication in a memorable and entertaining manner that educates its reader on a particular brand, product or service.