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Wideopen's Major Milestone for adidas
Fri, 25 Jun 2010 10:16
adidas, official FIFA partner, has ensured that its brand owns the Cape Town FIFA Fan Walk by contracting a 480² Mega Sign from Primedia Unlimited’s outdoor advertising specialist, Wideopen Platform for two months from 10 June.
According to Wideopen’s Ryan Cohen, the impressive Mega Sign takes ownership of the entire area at the start of the Cape Town Fan Walk.
Soccer World Cup fans, spectators and the general public simply cannot miss adidas in this prime outdoor position. Since the client’s objective was to have a major presence within South Africa’s three major metro areas, this larger-than-life creative takes care of the exposure goal in Cape Town.
“This larger-than-life creative plays a major role in taking care of the exposure goal in Cape Town,” says Cohen.
Other elements of adidas’ out of home campaign include mall and mobile media.
For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za
Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.
| Issued on behalf of: | Wideopen Platform |
Ryan Cohen |
|
| Sales Director | |
| T: +27 11 832 2800 | |
| Prepared by: | Owlhurst Communications |
| Charlene Dennis | |
| Account Director | |
| T: +27 11 234 8983 |
Wideopen's Major Milestone for adidas
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