Nivea’s rich and nourishing body moisturiser is generating the attention it deserves from female consumers aged 20+ commuting along Jeppe and Sauer Streets in Johannesburg’s CBD. Owned by Primedia Unlimited’s outdoor advertising specialist, Wideopen Platform, the prime outdoor advertising site is an incredible 454m².

Running until the end of August, the creative was brought to life by TBWA Hunt Lascaris Durban. The media owner and creative agency, together with media partner Posterscope, have ensured that the Nivea brand is highly visible to traffic moving along the Nelson Mandela bridge and Queen Elizabeth Drive.

“A high-impact, large format location en route to the Johannesburg CBD and the Newtown cultural precinct, and visible from the M1 highway, the site offers significant impact with a mid-range LSM urban audience of city residents and commuters,” says Wideopen’s Sales Director, Ryan Cohen.

The outdoor component is part of a multi-platform campaign that includes TV, print, radio, cinema, in-store, and a competition to reach consumers at various touch points relevant to the market.  

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za