Determined to engage with LSM 7 – 10 men and women about the sensitive subject of the treatment of piles, Pfizer Consumer Healthcare has turned to washroom advertising specialist TLC to deliver the Preparation H message to South African consumers nationwide.

With washrooms being the ideal environment to communicate in private with consumers on sensitive subjects, Pfizer Consumer Healthcare, in partnership with MediaCom and Grey Advertising have secured TLC’s Standard Washroom Frames in 25 malls across the country for the soccer mad months of July and August.

TLC’s Brett Tucker comments, “TLC’s washroom advertising is obviously a particularly relevant environment for communicating brands of this nature. We’re confident that Preparation H will benefit enormously from engaging with captive audiences in these environments.”

Sue Cartwright of Pfizer says, “The treatment of piles is not a subject that most individuals would like to discuss, or be spoken to about in public. Washroom advertising and specifically the individual cubicle approach allows the consumer to privately find out more about Preparation H and the treatment of piles.”

Preparation H suppositories and ointment offer relief from the pain and inflammation caused by piles.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.