Primedia Unlimited’s shopping mall advertising specialist, Primall Media, is providing just the right lift for Nivea Visage’s Expert Lift Day Care anti-sagging skincare system advertising creative until the end of September 2010.

Targeting female consumers aged 50+, Nivea Visage’s new shopping mall advertising campaign is literally giving consumers a ‘lift’. According to Primall’s Lee Curtis, Primall’s branded lift doors inside key, high foot-traffic shopping malls create natural brand relevance to the Expert Lift creative.

The captivating campaign is drawing consumers using a combination of inventory including lift doors, hanging banners and glass walls at Cavendish Mall, Fourways Mall, La Lucia Mall and Sandton City Shopping Centre.

“Situated in an environment where the product is readily available for purchase, the campaign generates awareness that regular use of the product combines instant and long-term effects to help provide noticeably tighter, redefined and smoother skin,” says Curtis. 

The generation of exposure within the mall environment compliments the other elements of Nivea’s multi-media campaign including TV and print.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za