To ensure that South African consumers are aware of the newly released Lego Harry Potter Playstation, PSP, Wii and Nintendo DS game, Nu Metro Interactive has tasked Primedia Unlimited’s in-mall advertising specialists Primall Media to flight its ad campaign to reach girls and boys aged 7 – 14 years, at the point of purchase.

To ensure that South African consumers are aware of the newly released Lego Harry Potter Playstation, PSP, Wii and Nintendo DS game, Nu Metro Interactive has tasked Primedia Unlimited’s in-mall advertising specialists Primall Media to flight its ad campaign to reach girls and boys aged 7 – 14 years, at the point of purchase.

In Gauteng Nu Metro Interactive secured Primall’s Hanging Banners outside Sandton City’s Toys R Us and a 95m2 billboard on the exterior of Menlyn Park Shopping Centre. In KZN an exterior billboard was secured for the campaign while in Cape Town a set of branded escalators at Tygervalley will increase the visibility of the Lego Harry Potter game and boost the demand for the product over the month of July.
                                                         
Primall’s Lee Curtis comments, “The Harry Potter creative is strategically placed around the malls to drive consumers to leading retailers. Harry Potter is a household name in South Africa and we’re certain that the mall coverage will ensure that the new game is top of mind amongst families and children spending extended periods in the mall over the long school holiday.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za