Primedia Unlimited subsidiary X/procure® has ensured that Genop Healthcare has direct access to more than 1250 pharmacies nationwide, via its innovative electronic procurement system, to promote the launch of its Optive Unit Dose to pharmacists.

“This is great news for Optive’s consumers as Optive UDV Lubricant Eye Drops offer added benefits to dry eye sufferers as we enter the long winter months,” says X/procure®’s JD Henderson.

Optive UDV Lubricant Eye Drops will garner the attention of pharmacists from June to August via X/procure®’s Announcement Screens and HTML Messages on its electronic procurement system.

“The main objective of the campaign is to launch the Optive Unit Dose, a line extension of the Optive family,” says Henderson, “and to create awareness of the new product at pharmacy level.”

X/procure® DNA
X/procure®’s ever increasing national footprint enables more than 63% of SA pharmacies which utilise electronic procurement software, to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. X/procure® facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying and ordering decisions are made

For further information visit www.xprocure.com