Primedia Unlimited subsidiary TLC has signed new client StaminaFit for a two-month campaign to increase its sales, market share and brand awareness around the country.

StaminaFit is a 100% natural over the counter libido enhancer aimed at both men and women. According to TLC, StaminaFit was in search of a targeted, gender specific medium to relay its message to consumers on a mass level. Based on TLC’s ability to access the personal bathroom space, combined with the large amount of foot falls traversing TLC’s holdings, the washroom specialists were selected as the advertising partner of choice.

Until the end of July StaminaFit will communicate to men and women in the middle to high LSM groupings via TLC’s washroom advertising platforms in Nightlife venues, Airports, Cinema Nuveau movie houses and LSM A Malls, particularly those housing Dischem outlets.

TLC’s Brett Tucker says, “By infiltrating malls, along with the dense consumer traffic experienced through Nightlife venues and Airports, StaminaFit is able to effectively communicate its product’s benefits, in a private and personal manner. We have worked with many brands treating delicate maladies over many years and the washroom platform has always delivered positive advertising returns.

This advertising category lends itself to reaching the right consumer at the right time,” he says. “What’s more is that after taking in the communication, consumers are able to literally walk to the nearest distribution point to purchase the product.”

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.