Primall Media, the mall advertising division of the Primedia Unlimited stable of media companies, has been commissioned to implement signage for the new Nespresso Boutique store in Cape Town. The campaign aims to raise awareness of the store’s launch and to drive V&A Waterfront consumers through Nespresso’s doors.

The advertising deal, inked until May 2012, makes use of the brand’s striking creative placed on two of Primall’s interior billboards adjacent to the store. Lee Curtis, Primall’s Executive Head of Sales and Marketing comments, “Through our presence in the retail advertising arena for close on a decade, we’ve learned that for effective awareness, its best to keep communication simple!

We’re confident that the uncomplicated Nespresso signage will add to the existing signage in order to create the desired presence, ensuring that Capetonian shoppers take note of the new store and are encouraged to take a step into the Boutique.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za