Reckitt Benckiser has contracted Primedia Unlimited’s washroom advertising specialist, TLC, to ensure a successful winter drive for Dettol Hand Wash and Dettol Hand Sanitiser until the end of July.

According to TLC’s Brett Tucker, Dettol’s winter washroom advertising campaign makes use of four different creative approaches in its Planet Fitness, Airport, LSM A Mall, and Netcare media holdings nationwide.

Two of the creative executions are for Dettol Hand Wash, whilst the other two are for Dettol Hand Sanitiser.

“Four different creative approaches enable Dettol Hand Wash to ensure the attention it deserves from male and female consumers, as they are prominently displayed inside TLC’s washroom advertising frames for a full two months,” says Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.