Primedia Unlimited has again taken the lead in media innovation by launching Golf Unlimited. The platform offers advertisers the unique opportunity to advertise on GPS units fitted in over 1000 golf carts in 28 of South Africa’s four and five star golf courses.

Golf Unlimited falls under a newly developed division within Primedia Unlimited, known as Unlimited Ideas, which will be headed by industry stalwart Pieter Groenewald.

Renowned for its pioneering media innovation nature and with the addition of Golf Unlimited to its stable, Primedia Unlimited adds further dimension to the demographic reach of its platforms. Golf Unlimited will bring advertisers closer to affluent, high-end decision makers in the most prestigious golfing destinations the country has to offer.

Arabella, Fancourt, Blair Atholl, Pecanwood and Steenberg are amongst the 28 four and five star courses aligned with Golf Unlimited.

CEO Ken Varejes comments, “Through Golf Unlimited, advertisers have unprecedented reach to 360 000 top end golfers annually. Advertisers receive exclusive, uninterrupted exposure from the tee to green. Given that these golfers spend on average 4.5 hours per round, twice a week, advertisers are able to make an impression by delivering subtle but memorable brand messages whilst individuals enjoy their leisure time.

The opportunity for luxury brands and high end financial offerings are obvious. For FMCG, food and beverage brands the opportunity lies in being able to stay top of mind just moments before the golfers reach half way house where they will consider beverage, snack and food choices.”
Pieter Groenewald of Golf Unlimited explains that the GPS units are installed at eye-level on the golf carts and display information such as the distance to the green and any obstacles golfers may have in their path. Underneath the pertinent information, Golf Unlimited offers exclusive and uninterrupted exposure, equating to 14 minutes of shrink back branding per hole, from the tee to the green.

“We’re proud to have consolidated the advertising on the GPS units countrywide to offer advertisers uncluttered, tactical advertising to the high end consumer. The courses we represent are sought-after and have high occupancy rates all year round by the country’s most affluent business owners. We anticipate the space to be in high demand. The strategy behind the ad placements is to ensure that brands are seen in a positive, relevant and unobtrusive manner,” says Groenewald.

Other brands represented in the Primedia Unlimited stable are: Icon Media; TLC; Wideopen Platform; Primall Media; TLC Middle East, Mall Active; Primedia Lifestyle; Mamba Media; X/procure; and Primestars. For more on the company, visit www.primedia-unlimited.co.za