What better environment is there than TLC’s Planet Fitness media holding to capture the attention of image conscious female consumers, alerting them to a new television programme about everyday people who will stop at nothing to achieve beauty and body perfection?

DStv certainly knew what it was doing when it contracted Primedia Unlimited’s washroom advertising specialist to capture the attention of potential female viewers of its new series, Vanity Insanity, screened on Zone Reality during July.

According to TLC’s Brett Tucker, its Planet Fitness holding includes 18 gyms nationwide and is the ideal environment to communicate with consumers who are conscious of their bodies and how they look.

Spearheaded by DStv Direct’s Carmen Bennett, the Vanity Insanity concept seeks to show viewers how far some women will go to ensure a better exterior appearance.

“DStv selected TLC’s large-format Door Wraps, Cubicle Wraps, Washroom Frames and Scale Branding to ensure that its message effectively reached consumers.  With brilliant creative conceptualised by Ogilvy, this washroom campaign tops TLC’s best ever,” adds Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.