Stain remover brand Vanish has brought synergy to its recent advertising campaign by again signing on with Primedia Unlimited’s washroom advertising specialist, TLC. Vanish will make use of TLC’s media holding in Jet and Jetmart Stores to reach consumers while they try on and think about the appearance of clothing.

According to TLC’s Brett Tucker, this will be the first time that Vanish will target LSM 5 – 8 consumers using Mirror Decals in change rooms to effectively break through the clutter. The campaign runs nationally until the end of August. “The bright creative with the header “Keep your clothes looking as new as they do now”, is very cleverly wrapped around the edge of the change room mirrors, – making it impossible for consumers to miss whilst they peer into the mirror to see whether the clothes they are about to buy fit,” says Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.