New betting website Voltbet.com has partnered with Primedia Unlimited subsidiary TLC to reach its niche target market of sport-betting men over the age of 18. The partnership brings to market a national four-month campaign utilising TLC’s A4 Washroom Frames and digital Mirror Media in nightlife venues across the country.

Voltbet.com approached TLC to place its launch campaign in selected Nightlife venues in Johannesburg, Cape Town and Durban until the end of October. For Voltbet.com TLC’s washroom holding is particularly beneficial as these venues are frequented by sports fanatics and individuals who flock to the big screens to view sports matches.

Not only do the sports bar washrooms provide a unique avenue to the target market, the platform is able to reach consumers while they’re in a sporting mindset and encourage them to bet online, on the spot via their smart phones.

TLC’s Brett Tucker explains “The washroom platform offers Voltbet.com exclusivity within a clutter free environment, which is sure to benefit the launch of the site. The ability of our platform to hone into the sporting male was the crucial factor in winning the business. We’re confident that the results will be positive.”

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.