DStv has returned to the expertise of washroom advertising platform TLC to ensure maximum exposure for its DStv Compact offering amongst lower LSM shoppers. The DStv campaign goes to market in shopping malls across the country until the end of December 2010.

Targeting both males and females in the washrooms of LSM B malls including Alberton Mall, Eastrand Mall, The Brightwater Commons, Sancardia and the Chatsworth Centre, DStv Compact has selected TLC’s larger-than-life, full length Door Wraps to demonstrate the strength of its brand to the mass market. Optimising the Door Wrap area, the DStv creative cleverly brings across how funky and exciting the offering is, whilst simultaneously building the big brand feel.

TLC’s Brett Tucker says “DStv is continually looking to execute innovative ideas that are bound to break through the advertising clutter and reach its consumers. DStv’s continued support proves that the washroom environment is one that delivers the desired exposure.”

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.