How should 1600 Malls position themselves? To differentiate from their competitors; how can brands, retailers and Mall marketers integrate their marketing strategies; who’s getting it right and why?

Unlimited and Marketing Mix are preparing to host the insightful Shopper Solutions Conference in Johannesburg on the 23rd of August and in Cape Town on the 26th August, delving into the shopper psyche and looking at how brands, retailers and marketers can coordinate marketing strategies to create sustainable brand identities to differentiate themselves from other malls. 

Hosting thought leaders in the industry, the Shopper Solutions Conference also covers hot topics such mall loyalty marketing, rural mall marketing, digital in retail and relating to local shopper needs.

Doug Mayne, MD of Primedia Lifestyle says “Marketers need to identify and deliver the mix of shopper solutions which will attract and retain the shopper. It is crucial to integrate major brands and retailers into the overall marketing plan. The challenge is to communicate the positioning, the attractions and the services whilst breaking through the marketing clutter. This naturally leads to a focus on innovative “best practice” marketing solutions, and an integrated approach making us of all relevant and available communication channels.”

The conference also presents a panel debate around creating the conditions for brand, retailer, and integrated marketing strategies, with top industry representatives Mike Rodel, (Rebosis COO), Daren Katz (founding director of Primall Media), Nici Stathacopoulos, (The Tipping Point Cape Town), Amanda Cromhout (Truth MD and ex CRM Director, Woolworths Cape Town).

Ian Calvert, CEO of Instant Grass delves into townships and rural areas as well as community malls followed by Chantelle Kid of the V&A Waterfront who shares insights into malls as a brand and a destination. 

For further information visit http://www.marketingmix.co.za/pebble.asp?relid=21337

Issued on behalf of:                        Primedia Lifestyle
                                                      Doug Mayne
                                                      Managing Director
T: +27 11 262 0037

Prepared by:                                     Owlhurst Communications
                                                         Charlene Dennis
                                                          Account Director
                                                          T: +27 11 234 8983
                                                          www.twitter.com/owlhurst