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Various SAB Miller products, advertised via TLC’s Nightlife Mirror Media from January to June, have already increased in volume during this vibrant advertising campaign.

SAB Miller evaluated TLC’s Nightlife venues and allocated advertising slots for its products including Peroni, Hansa MG, Miller GD, Brutal Fruit, Sarita and Redds per venue, according to the consumer present.

According to Brad Grieve, from the Fransmart group (Butcher Boys, Franki Bananaz and Billy the Bums), “We have only had really good feedback from our patrons. TLC’s Mirror Media is sleek and trendy and our venue owners are happy and excited, not only about this stylish marketing tool, but also with the overall appearance and operation of the mirrors.”

TLC’s Nightlife Mirror Media is located at 100 top Nightlife and restaurant venues across the country. “SAB Miller contracted TLC’s dynamic advertising platform in both male and female washrooms, to boost sales at the point of purchase. Brad is ecstatic as the volumes of all advertised products have already increased,” says Lee Curtis, TLC’s National Sales Manager.

Mirror Media is made up of six A4 size panels that light up with an advertising message for a period of five seconds at a time. The mirror is placed on a prominent wall in the washroom, or can replace an existing mirror.