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e.tv's marketers have enjoyed considerable success communicating its upcoming programming schedules to people utilising upmarket washrooms, knowing they have long and leisurely dwell time to read the channel's adverts in TLC formats.

Due to the history of success, e.tv inked another contract with TLC for 2008 and will amend each ad on a needs basis to accommodate changes in programming.

Different venues will carry distinct information catering for the most appropriate audience in terms of age, sex and interests.

Says e.tv Head of Marketing & Corporate Social Investment, Michelle Kirby, "We appreciate this medium as it affords us the flexibility to talk to appropriate audiences as potential viewers - it works for us!"

Arrested Development is 'flighting' in all nightlife venues and, Football Stars will 'air' in campus and Nightlife male washrooms.