» Click image to enlarge.

» Click image to enlarge.

The Letter Corporation's (TLC) effective indoor advertising platform has been selected as part of Samsung's marketing mix for the launch of its new U700 phone. This super slim, stylish and powerful phone can be seen in male and female washrooms in selected nightlife and cinema venues nationwide.

"The U700 is a combination of style and power, a must-have accessory for the fashion conscious consumer," says Lee Curtis, TLC's National Sales Manager. "We selected nightlife and cinema venues to promote the phone as these were identified as key areas to engage an affluent, up market demographic."

The creative execution demonstrates the power of the phone whilst highlighting its most prominent feature - the ultra thin design. Using the payoff line 'This is all the space we need to advertise the power of the new Samsung U700', Samsung was able to emphasise the sleekness of product and communicate a host of impressive features.

"Samsung has seen great results launching new phones through our indoor network," adds Curtis. "They are able to target potential consumers, addressing this captive audience in their leisure time when there is no distraction from other advertising."