Click image to enlarge

A unique, eye-catching, and visibly happy Hippo has managed to capture the attention of motorists thanks to several of Primedia Outdoor's billboards promoting insurance from hippo.co.za, South Africa's first insurance internet aggregator site.

With a smart and simple payoff line, "Let the Hippo find insurance quotes for you," the boldly displayed message is an ideal medium to draw consumers to the innovative search utility.

"Straightforward and uncluttered messages get attention and results," says S'khumbuzo Nkosi, Primedia Outdoor's CEO. He adds, "The clever creative is matched by the choice of the real estate making highly effective use of outdoor advertising as each billboard is positioned on a busy arterial road, giving the consumer time to absorb the message."

Getting the lowest insurance quote has never been so easy. "Nor has ensuring your market takes note of your product," Nkosi adds.

Commenting on the campaign, hippo General Manager, Natalie Bisset said: "The success of hippo to date has exceeded our expectations and, thanks to media platforms like billboards, we are confident that our brand will continue to go from strength to strength."