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An innovative Primedia @ Home product, developed in partnership with Cell C, is getting township communities chatting and marketers talking. This cost-effective township marketing tool allows for in-your-face communication to a large target audience.

The Community Chat Billboards are placed at eye-level in popular Cell C branded call containers. Each of the five phone points in the container has a A4 frame, giving it's audience an unavoidable advertising message during an otherwise idle time.

Cell C's custom-designed mobile containers are tactically positioned in high traffic township locations to generate high call usage. "When you factor in the almost 84 000 000 calls made nationwide from these outlets every month," explains Melvin Chagonda, Managing Director of Primedia @ Home, "it clearly indicates that Community Chat Billboards deliver exceptional exposure of clients' communications."

Chagonda believes the innovative concept takes captive audience advertising to a new level. "Marketers are always looking for new and more immediate methods to reach a desirable demographic. There is a trend to move away from traditional mass media and Community Chat Billboards offer a cost-effective yet powerful alternative to engage new and existing consumers."

On Average, Community Chat consumers spend a minimum of two minutes on a call during which time they are exposed to relevant marketing communications. To promote high visibility and recall of advertised products, the advertisements are placed at eye-level with the caller.

"The platform offers a client a highly flexible advertising channel," he says. "Artwork can be changed as often as required within the billboard rental period."

About Primedia @ Home

Founded in 1966, Primedia @ Home is the undisputed leader in the field of direct marketing and consumer promotions. Distributing advertising material to specific target markets and communities countrywide, Primedia @ Home's distribution solutions enable clients to reach pinpointed target markets minimising waste and reducing cost. Primedia @ Home provides accurate, tailored direct media solutions through an extensive national network.

For more information visit www.primehome.co.za