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Wideopen Platform, a Primedia Unlimited subsidiary, has branded over 3000m2 of large format advertising for Jameson Whiskey, as part of its ‘City Package’ for Pernod Ricard.

As a long standing Wideopen Platform client, Pernod utilises the outdoor space effectively by rotating its different brands every four months, to gain maximum exposure for each one. Wideopen’s ‘City Package’ gives one advertiser the opportunity to dominate eleven mega signs and five logos in and around the Johannesburg city centre.

“Creative expression and technical expertise, in the form of our partners at Media Foundry, ensures solid brand ownership in a highly competitive product category,” says Caryn Cohen, CEO of Wideopen Platform. “Mammoth sites cry out for enormous public exposure. This one in particular, with its designated exposure to the LSM 6-10 target audience, makes a colossal impact while positioning the Jameson brand at the same time,” she adds.

Wideopen Platform is a groundbreaker in the outdoor advertising arena, responsible for many of the industry's most impressive innovations over the last few years. From advertising on airport air-bridges to that in underground parking lots and construction site wraps, the company continues to enable brands to dominate their environment, producing major exposure and increasing sales.