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The Peoples Industrial Advice Centre (PIA) has confirmed a three month sponsorship package with Mamba Media's Vusi Vuzela cartoon which appears nationally in the Daily Sun newspaper.

Targeting men and women in the lower earning income brackets, the PIA aims to educate the daily's readers on a range of legal matters which will be addressed through a series of animated storylines. Topics written into Vusi Vuzela include labour related disputes, defence against criminal charges, assistance on blacklisting and a range of other legal issues.

"The Vusi Vuzela cartoon has seen tremendous success in past campaigns we have run for various advertisers. The strip provides the perfect platform to educate readers on services and issues that are perceived to be very complicated or sensitive in nature by simply speaking the 'language of the people'," commented Craig Nadelman, Managing Director of Mamba Media.

The PIA cartoon sponsorship runs in the Daily Sun for the period 4 March - 27 May 2008.