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After a successful partnership three years in the making, leading cosmetic brand Clinique has renewed its contract for another year with in-mall advertisers Primall Media.

Being one of the first cosmetic brands to sign with Primall Media, Clinique has seen a variety of its products take centre stage in some of South Africa's key shopping centres. Most recently promoting Clinique's Lash Power Mascara, Primall Media secured prime positions for this advertiser by branding three sets of escalators in the extremely visible Fountain Courts at Menlyn and Cavendish, greatly increasing the "WOW" factor of the campaign. The Clinique advertisements will be the first that the Centre Management have permitted to run in these very popular and busy areas.

"It has been a wonderful three years working alongside Clinique and an incredible experience watching the brand grow on an annual basis. They continue to go from strength to strength and it's clear from our longstanding relationship that in-mall advertising consistently elevates the brand," commented Danielle Haggiyannes, Account Manager at Primall Media.

Ensuring brand domination, Clinique strategically positioned its advertising just outside of key Edgars and Red Square stores, maintaining top of mind awareness for the beauty conscious woman while she makes her cosmetic purchases.

"Our partnership with Primall Media over the years has truly been one of the best. Through their diligence, dedication and constant negotiations, we have secured the most sought-after mall sites and locations imaginable which have rewarded the Clinique brand in more ways than one. It came as no question to renew the contract and we are thrilled to have this successful association with Primall Media," remarked Kay Matseba , Advertising and New Business Manager Clinique.