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Free-to-air channel etv began its sponsorship of Mamba Media's Vusi Vuzela animation in the Daily Sun in July of 2007 and has since renewed a total of three times due to the fantastic response received by the television channel.

Targeting both men and women with a love for soccer, the Vusi Vuzela Soccer Warrior cartoon is the perfect platform to showcase etv's various offerings, most specifically the UEFA Champions League. The animation medium also provides the ideal opportunity for etv to change its creative on a regular basis, allowing the client the freedom to vary campaigns and messages to Daily Sun readers.

"etv initially signed with Mamba Media for a period of three months. Following very positive feedback received after its initial campaign, etv promptly decided to renew with another three month sponsorship, followed by a six month deal, and most recently a 12 month sponsorship," commented Mamba Media's Managing Director, Craig Nadelman. "The fact that etv continue to dominate this space speaks for itself - Mamba Media's cartoons are an effective way of communicating with any core target market."