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The Letter Corporations' Talking Frame option in its Nightlife holding is sold out for 2007. Snapping up the last available two month period is Pernod Ricard's Malibu brand.

Aimed at ladies who enjoy the distinctive coconut flavoured Jamaican rum that Malibu offers, Pernod Ricard is communicating the product's mixability aspect with drinks like Coca-Cola, Appletiser, Orange Juice and lemonade.

"Malibu is a drink that specifically appeals to the ladies," says TLC's MD Andrew Kramer. "It's for that reason we suggested using female washrooms only for this campaign. That's the beauty of washroom, campaigns can be tailored to accommodate gender and lifestyle specific objectives."

Malibu's campaign is aimed at women between the ages of 18 and 35 in the higher LSM groups and can be viewed in 170 Nightlife venues across the country. The sound byte, together with the visually arresting orange and white creative make for a striking campaign.