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Douglas Green Bellingham (DGB) selected strategically positioned Primedia Outdoor PrimeLite billboards and bus shelters to promote the launch of the wicked new alcoholic beverage, Tang Bite.

Using large format billboards, striking creative and the image of a beautiful woman, Tang introduces Tang Bite with a 36% alcohol volume and wicked sweet and sour taste sensations.

Tying in with nationwide launch parties and claiming to be '3 times more wicked!', the new Tang Bite is getting widespread attention on billboards in Gauteng as well as bus shelters in Gauteng, KZN and the Western Cape.

"The ads are placed on main roads frequently travelled by the young trendy market," says Mark Mac Donnell, Sales and Marketing Director, Primedia Outdoor. "Bound to grab attention, the eye-catching and easily absorbable message works extremely well on the outdoor platform."