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The new Audi R8 never gets stuck in traffic on the corner of William Nicol and Sandton Drive. It turns its back instead on thousands of admiring motorists, while perched up high and untouchable on one of Primedia Outdoor's most sought-after billboards in the area.

Making its international debut only three years after the unveiling of the Audi Le Mans quattro® concept car, the Audi R8 is the first mid-engined sports car. It combines Audi's experience, gained from numerous motor sport triumphs, with groundbreaking design and the acknowledged technical expertise of the brand. "The Audi R8 is now seen and admired every second of the day by motorists with a significant amount of dwell time on their hands," says S'khumbuzo Nkosi, Primedia Outdoor's Chief Executive Officer.

"It looks sleek and superior, while the payoff line, born of powerful ideas, immediately draws the potential buyer into its web," he adds. The Audi R8 is a fascinating driving machine and the sporty pinnacle of the Audi brand. "A car so innovatively designed defies all convention, that's why the billboard is enormous and strategically positioned. It proves that Audi knows how to take advantage of this outdoor medium and ensure the highest possible volume of daily reads."