Unlimited subsidiary, Primall Media has increased its parkade billboard media offering by a further seven parkade floors, to meet the demand of advertisers wanting to showcase brands on this popular space. Primall’s mall and garage holding is now available in a total of 22 parkade holdings around South Africa.

“As leading players in shopping centre advertising, we endeavour to meet the demand we are experiencing by providing more quality space to our clients,” commented Darren Katz, Director of Primall Media. “Our parkade billboard offering has proven to be an effective advertising medium for many premium brands including Samsung, Audi, Vodacom and Mini for example. Parkade billboards guarantee our clients complete ownership of the parkade floor, ensuring total brand domination and zero clutter.”

With an impressive 78% of mall advertising rights including Menlyn, Pavillion, Gateway, Eastgate and Cavendish, Primall Media’s increased media exposure will see new and existing clients able to utilise more advertising opportunities than ever before, whilst still offering the core benefit of brand domination and no clutter.

“The parkade is often the first point of interaction for consumers seeking sheltered parking at busy malls. These areas see an average of 280 000 consumers every month. The illuminated hoardings are strategically placed and light up otherwise dreary space, allowing a client’s brand to stand out in an uncluttered and effective way,” remarked Darren.

With shopping centres becoming increasingly busier, research shows that it will take a consumer on average between 9 and 11 minutes to find a parking space, this in turn means an advertiser’s brand receives maximum exposure. Consumers also tend to use the billboards as a landmark to remember where their vehicle is parked, resulting in fantastic brand recall.

“Our various parkade billboard offerings will be seen by a consumer on average twice per visit to the centre – on their way in to the store and again on exit. It’s due to this exposure that clients such as Sony Ericsson and Vodacom keep coming back.”