Following the great successes in the Australian, South African and Middle East markets, Indoor Media experts The Letter Corporation have opened its doors in Kazakhstan. Already off the mark, TLC has secured a two month campaign with aviation giant Air Arabia.

“Among the many global options available to TLC, Kazakhstan has the a fantastic ‘fit’ with our operation and we have received a very open welcome,” says Group MD Andrew Kramer. “This country has so much to offer – it’s enjoying phenomenal economic growth, has immense oil and mineral wealth and this leads to demand for new and invigorating means of communicating and advertising.”

Opening in cinema and nightlife venues, both of which are exceptionally well frequented locations, Kramer says the basic mechanics of TLC’s offering will remain the same. “We’ve taken our winning South African formula and tailored it to Kazakhstan demographics and consumer buying behaviours. We extensively researched the opportunity before making the decision to proceed and are thrilled with TLC Kazakhstan’s potential.”