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A bright orange and yellow billboard with the message "Stops pain. Speeds up Recovery" is bound to get immeasurable exposure and attention. That's the reason Novartis South Africa (Pty) Limited selected Primedia Outdoor's PrimeLites to advertise Voltaren Emulgel ointment.

Each billboard selected is positioned on a busy main arterial road regularly travelled by business executives, school childrens' parents, and sportspeople, all of whom are likely to suffer from muscular pain, stiff joints and similar ailments.

"Billboard promotions are effective and their impact is measurable by the new categories of advertisers leveraging their products and services on this out of home platform," comments Mark Mac Donnell, Sales and Marketing Director, Primedia Outdoor. "We all suffer from different medical ailments, and Novartis is bringing the pain relieving benefits of Voltaren to consumers in many areas countrywide."