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» Click image to enlarge.

» Click image to enlarge.

At only 50 cents for two chewing gums, the newly launched 2 Pack is the perfect on-the-go breath freshener and promises to be a fast-moving item for hawkers.

"Spaza shops and hawkers are often the main source of basic groceries for many commuters," says Pieter Groenewald, the Managing Director of ComutaNet "It made sense to concentrate the six month Clorets promotion at ranks in close proximity to wholesalers and street vendors."

The national campaign was supported by ComutaNet's Interactive promoters who took ownership of the taxi ranks adorned in bright green t-shirts, branded bags and striking teardrop banners to dispense Clorets samples to vendors and commuters.

"Proper branding creates a real buzz around the promotion," comments Groenewald "As does the selection of promoters who are not afraid to engage with their consumers."

Billboard advertising and taxi branding further enhanced the message "This intensive campaign combined with branding is sure to cement this new package as a vendor staple," concludes Groenewald.

Brand DNA

ComutaNet offers South African marketers access to more than 17 million economically active adults and over 6 million children (between the ages of 10 and 15) on a daily basis. ComutaNet's ten proven media platforms include Taxi, Bus, Train and Trailer Advertising, Star Taxi Music, Commuter FM, Star Radio, Commuter Outdoor platforms, Interactive Promotional Campaigns and Rank TV. ComutaNet is 100% owned by Primedia Limited and a proud member of OHMSA. To find our more about ComutaNet's integrated commuter media solutions visit www.comutanet.co.za