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A massive ten-month taxi campaign to drive the consumption of eggs began in April and ComutaNet’s Applicator Team (the hardworking people who carefully place the ads on the taxis) excelled themselves to meet the marketers’ deadline!

It normally takes 45 days to applicate 100 taxis with new branding and the “Eggs Are Magic” campaign required 200 taxis to be branded in just 22 days – a tall order requiring precision timing and cooperation of taxi owner and driver as well as that of the applicators. To meet crucial deadlines, the applicators were urged to more than halve their normal timelines! And, ComutaNet officials negotiated with the taxi owners to bring the vehicles on time every time – everyone responded to the challenge. Applicators worked evenings as well as weekends and taxi drivers ‘pit stopped’ their vehicles timeously allowing a record, unprecedented 200 taxis to be branded in a mere 22 days.

Says Executive Operations, Rassie Erasmus, “I have been with ComutaNet for many years and in that time we have never been challenged by the sales guys like this – I congratulate the operations team, Well Done! And as for the taxi drivers and owners, you guys were fantastic! It really did resemble a busy Formula One Pit Lane with drivers in and out like clockwork!”

An initial tranche of 200 taxis comprise the first leg of the campaign which extends across the provinces of Gauteng, Mpumalanga, Limpopo and North West and in September another 200 taxis, making 400 in all, begin to carry the message to the coastal provinces of Western and Eastern Cape and two more inland provinces, Northern Cape and Free State.