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ComutaNet has once again partnered with long-standing client FNB to raise awareness and drive usage for its three new Smart products aimed at the commuting market.

Every day over 20 million South African consumers pass through the country’s taxi ranks, bus depots and train stations, over 40% of these consumers have full-time employment, the market FNB most wanted to reach for its promotion.

ComutaNet suggested five of South Africa’s busiest ranks to launch the Smart Suite campaign, encompassing freestanding gazebos and mobile promotion units that effectively created awareness for the Smart Account, Smart Cheque Account and Smart Spend Loans.

From flyer distribution to FNB Smart branded gazebo’s, consumer interaction was optimised by being conducted in each locale’s vernacular by ComutaNet’s professionally trained promoters explaining the benefits of the FNB Smart products. “The ComutaNet team was pro-active and even accompanied potential customers to the FNB Sales Centre,” says Liezel Britz, FNB Business Development Officer.