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When the bottlers of popular thirst quenching Twist soft drink wanted to boost awareness and sales in the Kwa Zulu Natal and Cape environments they tasked mobile media operator ComutaNet to boldly brand 17 different mega buses that each crisscross major arterials and urban roads in the target area

Skilled Comutanet graphic applicators adorned the buses in three hard-to-miss colours with each bus proudly displaying the invitation to taste, “There’s a tang in every Twist”.

Says Gavin Ritchie, GM: Sales and Marketing, “When a client wants rapid results, has eye catching creative promoting a mouth watering product like Twist, our immense mobile buses make unbeatable billboards – and what is more – they cross into so many consumer interchange hubs that they are seen by millions of potential buyers”.

‘Twist commissioned ComutaNet to brand buses with 4 Mega and 3 Promo panels in Durban and 12 Promo panels in the Cape. The campaign is a contract renewal and advocates the success of the medium’, adds Gavin