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Grandpa Headache Powder’s payoff line, “I haven’t got time for headaches!” is branded on the sides and backs of 90 taxis plying major routes across South Africa beginning in January this year and continuing until year end.

The taxis make excellent mobile media platforms as they ferry millions of passengers from home to work and back again every working day - which over a twelve month campaign, exposes the advertising repeatedly to virtually every single consumer amongst the 19 million commuters in South Africa.

The plus is that the Grandpa communications are seen by many more millions of people in and around our cities across all demographics.