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To communicate the financial services offered by Regent to South Africans from all walks of life, particularly the emerging middle market, Regent commissioned ComutaNet to brand 15 buses. The financial services company elected to brand buses traversing areas where they seek to expand with motivating creative.

As each bus plies a fixed route, ComutaNet made its selection to maximise Regent’s exposure to both the lucrative entry-level commuter market as well as thousands of other road users whose travels bring them in sight of the buses.

The enormous buses were branded with the advertiser’s payoff, “Make The Most of Life” to pinpoint attention on the financial offerings.

Included in the mix of mega bus media platforms were six buses in Gauteng, three in Cape Town, and one Kwa Zulu Natal leveraging Regent’s payoff to potential clients. The campaign runs March to August 2008.