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Design, colour and content are three key elements required in the conception and execution of a brilliant billboard commercial. It's no wonder then that Primedia Outdoor's tried and tested advertising medium has given birth to another striking campaign. This time it's Hertz that gets the glory.

"You'll love Hertz," is a pure and simple brainwave. "It boldly blasts the mind and the slogan sinks straight in," says Mark Mac Donnell, Primedia Outdoor's Sales and Marketing Executive. He explains that incorporating the website address is an ingenious action, offering existing and potential clients easy access to Hertz's rates, fleet details and added value services.

Outdoor Exchange, an out-of-home media specialist offering advertisers an aggregated planning and buying facility, negotiated this prime position on behalf of Hertz. "This prominent and arresting outdoor advert will deliver excellent results," says Mac Donnell.

"I'm certainly impressed and convinced that the high volume of passing traffic won't miss this one," he adds.

About Primedia Outdoor

Primedia Outdoor is a South African, wholly owned, outdoor advertising media specialist, with a significant presence in six primary sectors of the outdoor market including Airports, Spectaculars, Campaign Outdoor, Bus Shelter, PrimeLites and Ad Lites. Specialising in outdoor advertising solutions, Primedia Outdoor offers national exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum. For further details, visit www.primeoutdoor.co.za.