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Primedia Outdoor's high impact PrimeLite Billboards are making commuters aware that the PlayStation®Portable (PSP) is 16% slimmer, 33% lighter and out in time to fill up some Christmas stockings.

"PrimeLites are 3m x 6m, internally illuminated structures that offer advertisers flexible, short-term, cost effective outdoor advertising exposure allowing for high impact and high frequency coverage," says Mark Mac Donnell, Primedia Outdoor's Sales and Marketing Executive.

It's clear that PlayStation/Ster-Kinekor Games knows its strategy. "Capitalising on this unique advertising platform to present the new PSP, PlayStation/Ster-Kinekor Games has the added advantage of high quality aesthetics and unique inlays that frame and heighten the visual impact of the creative," Mac Donnell adds.

About Primedia Outdoor

Primedia Outdoor is a South African, wholly owned, outdoor advertising media specialist, with a significant presence in six primary sectors of the outdoor market including Airports, Spectaculars, Campaign Outdoor, Bus Shelter, PrimeLites and Ad Lites. Specialising in outdoor advertising solutions, Primedia Outdoor offers national exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum. For further details, visit www.primeoutdoor.co.za.