» Click image to enlarge.

» Click image to enlarge.

ABSA brings a striking new taxi campaign to the streets of South Africa with 100 quantum taxis transformed into bold red houses complete with window boxes, doors and curtains.

"It's rewarding to see a client prepared to maximise our platforms with highly creative work," says Gavin Ritchie, Sales and Marketing Director of ComutaNet. "Great executions like this one have a multiplier effect on a campaign - generating even more attention and leads for ABSA."

South Africa's lower-entry housing market is booming due to economically active adults in LSM 4-6 who are buying their first property. "A major portion of this market use taxis every day of the lives to commute - making taxi campaigns ideal for ABSA to reach them," adds Ritchie.

This innovative campaign can be viewed in Gauteng, Western Cape and Kwa-Zulu Natal.

Brand DNA

ComutaNet offers South African marketers access to more than 17 million economically active adults and over 6 million children (between the ages of 10 and 15) on a daily basis. ComutaNet's ten proven media platforms include Taxi, Bus, Train and Trailer Advertising, Star Taxi Music, Commuter FM, Star Radio, Commuter Outdoor platforms, Interactive Promotional Campaigns and Rank TV. ComutaNet is 100% owned by Primedia (Pty) Ltd and a proud member of OHMSA. To find our more about ComutaNet's integrated commuter media solutions visit www.comutanet.co.za