“Drive unwanted pests from your home, children excluded”, was the catchy pay-off line used on branded Icon Media carts in Reckitt Benckiser’s campaign to advertise Target Mortein insecticide spray at Builders Warehouse stores nationwide.

“The Icon Media carts provide a unique point of sale opportunity for our clients,” remarked Storm Ackerman, General Manager of Icon Media. “Often children are referred to as pests, obviously tongue in cheek. Reckitt Benckiser’s humorous campaign proved to be so effective in creating top of mind awareness that the advertiser is renewing their contract for a further 4 months.”

“The product is available for purchase at Builders Warehouse stores, making advertising on the Icon carts a relevant business decision. Not only are parents reminded to purchase the product, but children are entertained by the unique design of the fun and colourful shopping carts, allowing parents to shop for longer.”

Icon Media carts can also be found in selected Checkers Hypers, Makro, Spar and Dischem stores nationwide.