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Is it sex and the city or sex in the city? All you had to do was follow Carrie, Sam, Charlotte and Miranda's designer footsteps to www.dolunchtiser.co.za, advertised on one of Primedia Outdoor's high impact Appletiser billboards, and you could discover the secret yourself.

"There's no easier way to experience 100% pure pleasure, Sex and the City style in the Big Apple's core," says Mark Mac Donnell, Primedia Outdoor's Sales and Marketing Executive. The slogan was part of Appletiser's ingenious competition to win a trip to the Big Apple and could be found after following the website link advertised on Primedia Outdoor's strategically positioned billboards.

The campaign was hot and got even hotter, according to the temperature recorded on the thermometer on top of the billboard. "Appletiser really understands the effectiveness of a brilliant billboard campaign and used it to their greatest advantage by drawing consumers directly to its website on a hot summer day," Mac Donnell adds.