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Piz Buin has extended its “Hours of protection with just one application” campaign in selected Dischem stores via Icon Media’s ingenious branded trolley platform.

Icon Media’s Piz Buin branded trolleys will be whizzing around selected Dischem stores for a second campaign after a renewal was signed with the Unlimited subsidiary. Dischem has agreed to be the preferred venue for this campaign as it provides added value to customers with an incredible point-of-purchase visual advantage for advertisers.

“Piz Buin recognises that Icon Media’s child friendly branded trolleys are definitely a medium which works for them in outlets like Dischem which stock a wider selection of the Piz Buin range. We like to think of the trolleys as walking billboards in complimentary environments, a tailored strategy to drive sales,” says Storm Ackerman, General Manager for Icon Media.