Primedia Activation, PRIMEDIA@HOME's consumer interactive marketing division, has changed its name to PrimeActivation and relocated to Northriding.

Promoted to Activation Manager, Mark Futcher is looking ahead to the imminent launch of PrimeActivation's new logo. "The name change reflects our core activities and the new logo is designed to suit the nature of the business - young, vibey and well finished," he says.

The relocation creates closer synergies with PRIMEDIA@HOME's Consumer Promotions Division. To drive PrimeActivation's growth, Mkogosi Kgosi has joined the team as sales executive. "The changes will not shift the division's dynamics, but does position PrimeActivation as a sustainable PRIMEDIA@HOME division," adds Futcher. "We offer more than fifteen below-the-line platforms that adapt to client industry and product service."

Futcher promises, "PrimeActivation has several exciting consumer promotions rolling out early 2008 - watch this space!"

Now located at Unit 5, Northlanding Production Park, Epson Road, Northriding. You can contact PrimeActivation at (011) 796 5190.