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Skhumbuzo Nkosi, Chief Executive Officer, Primedia Outdoor, announces that Frikkie Cornelius has been promoted to General Manager, Africa Division to drive the outdoor operation in the African environment.

The previous incumbent, Mike Thomas, resigned to pursue alternative opportunities, says Skhum, "Frikkie has been with the Africa Division for some years where he has been a source of inspiration to all. He brings with him vast pan-African marketing skills and experience, and an array of strong relationships with his counterparts and clients in the African landscape that will be of great benefit in driving forward the next phase of our penetration into the lucrative African market".

"My Primedia Outdoor colleagues join me in wishing Mike every success in his new direction and we welcome Frikkie to the Executive Management Team".

Frikkie Cornelius Background 

Frikkie Cornelius' career with Primedia Outdoor commenced in November 1994, as part of the operations team. His responsibilities included outdoor and shelter advertising platform inspections and flightings.

Promoted to Branch Manager in February 1998, Frikkie's portfolio included the  accountability operations and development of both the Mpumalanga Region and the Swaziland operations. A mere two years later, he was appointed as General Manager of the Eastern Cape Region, and took charge of all aspects of the Port Elizabeth and East London branches.

Frikkie applied for the position of sales executive in May 2001 and relocated back to Johannesburg to handle the Unilever, Robertsons and UNB accounts.  He was soon appointed as General Manager of Primedia Outdoor Namibia in February 2002 and took over the reins of all aspects of the business. "My greatest success in this position was the acquisition of Creative Outdoor, a value-add to Primedia Outdoor, then, and now," he says.

Relocating to South Africa's Primedia Outdoor head office December 2003, Frikkie was promoted to Assistant General Manager of the International Division, mainly focusing on developing and successfully launching new markets. In 2006, the positioned changed to that of Operations and Development Manager, due to the fast growth track within the Africa Division.

Frikkie's latest promotion sees him as the General Manager of Primedia Outdoor's International Division, from where he will drive the outdoor operation in the African environment.

Primedia Outdoor is a South African, wholly owned, outdoor advertising media specialist, with a significant presence in six primary sectors of the outdoor market including Airports, Spectaculars, Campaign Outdoor, Bus Shelter, PrimeLites and Ad Lites. Specialising in outdoor advertising solutions, Primedia Outdoor offers national exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum. For further details, visit www.primeoutdoor.co.za.

Prepared on behalf of:      Primedia Outdoor
                                     Skhumbuzo Nkosi
Chief Executive Officer
 Primedia Outdoor
Tel: +27114751419

Issued by:                      Owlhurst Communications
                                     Allison Cooper
                                     Tel: +27 11 234 6520