To steer South Africa’s leading commuter advertising company to even greater heights, Gary Nelson has been appointed CEO of ComutaNet. Gary brings with him considerable skills and assets, not least, his passion and commitment to client centred media solutions.
“In a fluctuating economy, marketers and clients expect media owners to leverage ad spend wisely and prudently. The current economic climate demands media accountability and positive returns on investment - which ComutaNet embraces,” says Nelson.
Welcoming Nelson, Kenny Maomela, Executive Chairman of the ComutaNet Group, says, that Nelson’s 20 years media and retail management experience, accompanied by a history of in-depth engagement with South Africa’s economic backbone, the middle mass market, makes his leadership a valuable asset to all ComutaNet stakeholders. A member of the South African Institute of Chartered Accountants' Black Entrepreneur Initiative (BEI), Gary is accustomed to equipping dynamic township entrepreneurs with direction and vital business skills. “This expertise will enrich our growing relationships with key players in the township and taxi industries,” continues Maomela.
Gary has held senior executive positions in retail corporations, including Woolworths where his tenacity and ability to implement sustainable business strategies forged his position as a major player in establishing Woolworths franchises in South Africa and other countries within the South African Development Community (SADC). His operational and sales experience was gained at Foschini, Tiger Brands and Smollan Holdings.
Nelson adds “ComutaNet is exceptionally well equipped to addresses advertisers’ needs, harnessing the latest technology and state of the art market research to refine its offerings and adapting to socio-economic trends in South Africa. ComutaNet’s media opportunities offer extensive and prominent media platforms boldly standing out in an otherwise cluttered media environment.”
Brand DNA
ComutaNet, a wholly owned Primedia Limited subsidiary, offers South African marketers access to more than 20 million economically active adults on a daily basis. ComutaNet's eleven proven media platforms include Rank TV, Star Taxi Music, Commuter FM, Star Radio, Taxi, Bus, Train and Trailer Advertising, Commuter Outdoor platforms and Interactive Promotional Campaigns.
Issued on behalf of: ComutaNet

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