Local retail giant Pick ‘n Pay has signed an exclusive contract with Icon Media, the branded shopping cart experts, to create uniquely modelled trolleys resembling space ships for their Hypermarket stores across the country in a bid to make shopping an entertaining and pleasant experience for parents and their young ones.

Icon Media will be supplying 19 Pick ‘n Pay outlets with 12 custom made trolleys per store. The trolleys are specially designed to seat two young children and allow generous space for all Pick ‘n Pay purchases. “Grocery shopping will no longer be seen as a chore, but a fun outing for families as the trolleys enable parents to concentrate on their shopping list without having to worry about keeping the kids happy,” says Andrew Kramer of Icon Media.

The trolley concept is a win-win proposition as parents are able to spend more dwell time in stores and advertisers receive optimum branding on these mobile billboards, right at the point of purchase.

“The trolleys have proved so successful in aiding parents that retailers are often called ahead of shopping outings to ensure that the branded carts will be available. Brand building opportunities include the back and sides of the carts whilst the handles and front panels are incredible call-to-action opportunities, delivering advertisers both brand and retail media platforms,” says Andrew Kramer, Icon Media MD.

Issued on behalf of: Primedia Unlimited

Andrew Kramer
Tel: 011-) 562 6666

Prepared by: Owlhurst Communications

Charlene Dennis
Tel: 011 234 6520