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ComutaNet has initiated a comprehensive out of home campaign for Hisense to maximise awareness of the company’s varied audio visual offerings to the public.

“Running until March 2009, Hisense has committed its brand to ComutaNet on a myriad of our platforms to raise the company’s profile,” says Kevin Kirby, ComutaNet’s General Manager: Marketing and Strategy. “Apart from branding 40 full wrap buses, Hisense utilised adverts on our big screen Rank TV platform and Star Radio which broadcasts to selected taxi stations across the country. In addition, Hisense has elected to brand two Rank TV screens.”

ComutaNet’s in-house editing suite afforded it the ability to offer Hisense production of both its visual and audio adverts at a cost effective rate. “We have the advantage of great in-house audio visual facilities which ensures continuity and extra peace of mind for our advertisers,” says Kirby.

Throughout the duration of its campaign, 20 Hisense full-wrap buses will be travelling major arterials in Pretoria and 20 in Johannesburg. The Rank TV portion of the campaign will be concentrated on the screens at Durban and Park Station taxi ranks.