Between October and December, Cointreau, KWV’s premium imported liqueur, and washroom advertising pioneers The Letter Corporation (TLC) will be launching a Mirror Media campaign in male and female Nightlife washrooms across South Africa to promote awareness, hype and to drive sampling at the point of purchase.

The washroom Mirror Media concept, launched last year, consists of a standard framed mirror fitted with a custom backlit LED, allowing up to six A4 panels to illuminate transparency visuals for a period of five seconds. The mirrors are able to display a single image on the grid or run a full storyboard. The Mirror Media units are slick, stylish and allow advertisers dedicated exposure through the eye-catching, moving digital communication.

“For Cointreau the use of the elegant Mirror Media in the Nightlife environment is certain to stimulate trial as the target market is at the point of purchase and open to sampling new refreshments. Cointreau’s sexy upmarket consumers are a perfect match to TLC’s high profile Nightlife holding,” says Lee Curtis, National Sales Manager at TLC.

The campaign has been strategically scheduled to run from October to the end of December to capitalise on a period when alcohol consumption is at its highest.

Issued on behalf of:	The Letter Corporation
	Andrew Kramer
	T: +27 11 562 6666
Prepared by:	Owlhurst Communications
	Charlene Dennis
	T: +27 11 234 6520